Qualitative vs Quantitative Data
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Examine the differences between qualitative and quantitative data.

Qualitative Data Quantitative Data
Overview:
  • Deals with descriptions.
  • Data can be observed but not measured.
  • Colors, textures, smells, tastes, appearance, beauty, etc.
  • Qualitative Quality
Overview:
  • Deals with numbers.
  • Data which can be measured.
  • Length, height, area, volume, weight, speed, time, temperature, humidity, sound levels, cost, members, ages, etc.
  • Quantitative Quantit
Example 1:

Oil Painting

Qualitative data:

  • blue/green color, gold frame

  • smells old and musty

  • texture shows brush strokes of oil paint

  • peaceful scene of the country

  • masterful brush strokes

Example 1:

Oil Painting

Quantitative data:

  • picture is 10" by 14"

  • with frame 14" by 18"

  • weighs 8.5 pounds

  • surface area of painting is 140 sq. in.

  • cost $300

Example 2:

Latte

Qualitative data:

  • robust aroma

  • frothy appearance

  • strong taste

  • burgundy cup

Example 2:

Latte

Quantitative data:

  • 12 ounces of latte

  • serving temperature 150 F.

  • serving cup 7 inches in height

  • cost $4.95

Example 3:

Freshman Class

Qualitative data:

  • friendly demeanors

  • civic minded

  • environmentalists

  • positive school spirit

Example 3:

Freshman Class

Quantitative data:

  • 672 students

  • 394 girls, 278 boys

  • 68% on honor roll

  • 150 students accelerated in mathematics